Engagement models
Two ways to engage, both starting with a 20-minute call.
Prove the model on a fixed scope, or scale the engine across your market. The 60-minute workshop that follows the call shows which pays back first.
Starter
Prove the model
A fixed engagement: we build and run two workflows at a time.
Best for growing B2B teams building their first repeatable pipeline.
Enterprise
Scale the engine
Up to five workflows from the full library, fed by the complete account data and signal layer.
Best when the motion works and needs volume: the Scaling stage.
Want to run it yourself? We will point you to the tools and partners we use.
How an engagement runs
From the first call to a running engine.
Timings are set in the statement of work.
Phase 1
Scope and sign
A scoping workshop, then a statement of work for you to review and sign.
Phase 2
Build the engine
Working sessions with your revenue operations, marketing and sales leads. Then we size your market, set up domains and mailboxes, and configure the workflows.
Phase 3
Run side by side
Outreach runs every day alongside your team. Each month we refresh your market data and report what the engine produced.
Phase 4
Transfer and scale
We hand over the data and train your team on what was built. If you want us to keep running it, that is agreed in the statement of work.
Side by side
What each model includes.
| What you get | Starter | Enterprise |
|---|---|---|
| Set-up | A kick-off workshop, then infrastructure, messaging and first campaigns | A kick-off plus revenue operations, marketing and sales workshops, captured in a GTM Engineering Field Guide |
| Workflows | Up to two running at a time, from outbound prospecting, partner recruitment, events and website visitor identification | Up to five, from the full library: data hygiene and CRM, inbound, outbound and expansion, reply handling, and voice |
| Channels | Email and LinkedIn | Email and LinkedIn, with voice follow-up available |
| Account data | A defined test list: up to 1,000 accounts and 5,000 contacts | Prospect Insight Blocks: account data built around your market and fed into every workflow |
| Running it | Campaigns run for you, with a review every two weeks and a light monthly refresh of the list | Workflows run in production, with reviews every two weeks, monthly advisory, live dashboards and a briefing note for every booked meeting |
Not sure which fits?
A 20-minute call settles it.
Tell us where your pipeline stands, and a Co-Founder will say which model we would start with. If we all agree, the next step is a 60-minute workshop, and you leave it with a written plan.
