Solutions

The B2B pipeline problems we solve, sorted by stage.

Each is a problem revenue teams have brought to our workshops, written the way they said it. Start with the one that costs you most.

Data Foundation Signal Intelligence Outbound Inbound and Reply Sales Enablement Expand and Retain

This morning's signalsLive

A target account hired a new Head of SalesSignal intelligence · 2 hours ago

Three visits to your pricing page this weekInbound · 3 people, 1 account

Your champion moved to a new companySignal intelligence · yesterday

A customer added 15 seats this quarterExpand and retain · this week

Four briefed, prioritised conversations for your team today

Illustrative example.

The capability wheel

40 solutions in six disciplines, around your tech stack.

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Six areas

Forty solutions, and the problems behind them.

01 · Data Foundation

Know who to sell to

Know every account and person worth selling to, and keep that data clean.

ICP data acquisition

“We do not have a list of the companies we should be selling to, only the ones we already know.”

Day one: Entering and Establishing. When ready: Scaling and Mature.

For Marketing and Ops · Lead generation

Total account mapping

“We cannot say how many companies could buy from us, let alone name them.”

Day one: Entering and Establishing. When ready: Scaling and Mature.

For Sales, Marketing and Ops · Lead generation

Contact discovery by role

“We know the companies but not the people who buy.”

Day one: Entering, Establishing and Scaling. When ready: Mature.

For Sales and Marketing · Lead generation

Enrichment and verification

“Our contact data is out of date and our emails bounce.”

Day one: Entering, Establishing, Scaling and Mature.

For Ops · GTM engineering

CRM cleanup and deduplication

“Our CRM is full of duplicates and nobody trusts it.”

Day one: Scaling and Mature. When ready: Establishing. Not yet: Entering.

For Ops · GTM engineering

Territory and list build

“Territories were drawn years ago, and some of the best accounts belong to nobody.”

Day one: Scaling. When ready: Entering, Establishing and Mature.

For Sales and Ops · Lead generation

Customer lookalike modelling

“We cannot say which prospects look like our best customers, so every account gets the same effort.”

Day one: Entering and Establishing. When ready: Scaling and Mature.

For Sales, Marketing and Ops · GTM engineering

Warm path mapping

“We cold-call accounts where someone on our side already knows someone.”

Day one: Entering. When ready: Establishing and Mature. Not yet: Scaling.

For Sales and Ops · GTM engineering

02 · Signal Intelligence

Know when they are ready to buy

See the change that makes an account ready to talk: a hire, a raise, a new tool, a job move.

Champion job changes

“Our champions move companies and we find out months later.”

Day one: Scaling and Mature. When ready: Entering and Establishing.

For Sales and Marketing · GTM engineering

New joiners in target roles

“A new leader arrives at a target account, and a competitor gets the first meeting.”

Day one: Scaling and Mature. When ready: Entering and Establishing.

For Sales and Marketing · GTM engineering

Hiring and open roles

“We cannot see which accounts are hiring for the problem we solve.”

Day one: Entering, Establishing and Scaling. When ready: Mature.

For Marketing and Ops · GTM engineering

Funding and expansion

“Accounts raise money or open an office and we hear about it last.”

Day one: Entering, Establishing and Scaling. When ready: Mature.

For Sales and Marketing · GTM engineering

Technology and vendor change

“An account switches tools, and we hear about it after the new contract is signed.”

Day one: Entering, Establishing, Scaling and Mature.

For Marketing and Ops · GTM engineering

Competitor LinkedIn monitoring

“Buyers comment on our competitors' posts every week, and we cannot see who they are.”

Day one: Entering, Establishing and Mature. When ready: Scaling.

For Sales and Marketing · Forward-deployed engineering

03 · Outbound

One sequence across email, LinkedIn and calls

Run email, LinkedIn and calls as one sequence, aimed at the people who buy.

Email outbound

“Our outbound email is generic and reply rates keep falling.”

Day one: Entering, Establishing and Scaling. When ready: Mature.

For Sales and Marketing · Lead generation

LinkedIn outbound

“Our LinkedIn outreach is one rep sending connection requests by hand, when they have time.”

Day one: Entering, Establishing and Scaling. When ready: Mature.

For Sales and Marketing · Lead generation

Voice and calling

“Calling is slow, and nobody knows which accounts to call first.”

Day one: Scaling. When ready: Entering, Establishing and Mature.

For Sales and Ops · Lead generation

Multi-channel sequencing

“One prospect gets our email, a LinkedIn request and a cold call in the same week, from three different people.”

Day one: Scaling and Mature. When ready: Establishing. Not yet: Entering.

For Marketing and Ops · GTM engineering

Event promotion

“We run events, and the room fills with people who will never buy.”

Day one: Entering, Establishing and Mature. When ready: Scaling.

For Marketing · Lead generation

Partner recruitment

“We want more partners, and we find them one at a time, through whoever we already know.”

Day one: Entering and Establishing. When ready: Scaling and Mature.

For Sales and Marketing · Lead generation

Personalised landing pages

“Every prospect lands on the same home page, whatever we emailed them about.”

When ready: Entering, Establishing, Scaling and Mature.

For Marketing · Forward-deployed engineering

04 · Inbound and Reply

Never leave a lead waiting

Answer every lead and reply within minutes, and route it to the right person.

Anonymous website visitors

“Target accounts visit our website and we never know.”

Day one: Entering, Establishing, Scaling and Mature.

For Marketing and Ops · GTM engineering

MQL enrichment

“Inbound leads arrive with a name and an email and nothing else.”

Day one: Entering, Establishing, Scaling and Mature.

For Marketing and Ops · GTM engineering

Lead scoring and routing

“Inbound leads land with the wrong person, or with nobody.”

Day one: Establishing, Scaling and Mature. When ready: Entering.

For Ops · GTM engineering

Speed to lead

“Inbound leads wait hours, sometimes days, for a reply.”

Day one: Entering, Establishing, Scaling and Mature.

For Sales and Ops · GTM engineering

Reply and bounce triage

“Real replies sit under the bounces and out-of-office messages, and nobody reads them for days.”

Day one: Entering, Establishing, Scaling and Mature.

For Sales and Ops · GTM engineering

Meeting booking

“Interested prospects fall away between the reply and the calendar invite.”

Day one: Entering, Establishing, Scaling and Mature.

For Sales and Ops · Lead generation

05 · Sales Enablement

Walk into every meeting prepared

Send reps into every conversation already briefed on the account and on who else is in the deal.

Account briefing packs

“Reps walk into first meetings having read the company's home page and nothing else.”

Day one: Entering and Establishing. When ready: Scaling and Mature.

For Sales · Forward-deployed engineering

Battle cards by competitor

“Reps are caught out when a prospect names a competitor.”

Day one: Entering, Establishing, Scaling and Mature.

For Sales and Marketing · Forward-deployed engineering

Competitive intelligence

“We learn about competitor moves from our own prospects.”

Day one: Entering, Establishing, Scaling and Mature.

For Sales and Marketing · Forward-deployed engineering

Buying group mapping

“We sell to one contact while five people make the decision.”

Day one: Entering and Establishing. When ready: Scaling and Mature.

For Sales and Ops · GTM engineering

Discovery call follow-up

“A good discovery call ends, and the follow-up goes out a week later.”

Day one: Establishing and Scaling. When ready: Entering and Mature.

For Sales and Ops · Forward-deployed engineering

Deal risk flags

“Deals stall and we find out at the forecast call.”

Day one: Scaling and Mature. When ready: Establishing. Not yet: Entering.

For Sales and Ops · Forward-deployed engineering

06 · Expand and Retain

Grow the customers you already have

Keep the customers you have won, and find what else they could buy from you.

Cross-sell campaigns

“Customers buy one product and never hear about the rest.”

Day one: Mature. When ready: Scaling. Not yet: Entering and Establishing.

For Sales and Marketing · Lead generation

Upsell triggers

“A customer grows, and nobody on our side notices until the renewal.”

Day one: Mature. When ready: Scaling. Not yet: Entering and Establishing.

For Sales and Ops · GTM engineering

Whitespace mapping

“Our customers buy from competitors things they could buy from us, and we do not know which.”

Day one: Mature. When ready: Scaling. Not yet: Entering and Establishing.

For Sales and Ops · GTM engineering

Closed lost re-engagement

“Lost deals are never revisited, even when the buyer's situation changes.”

Day one: Scaling and Mature. When ready: Establishing. Not yet: Entering.

For Sales and Marketing · Lead generation

Renewal and churn signals

“We find out a customer is leaving when they give notice.”

Day one: Scaling and Mature. When ready: Establishing. Not yet: Entering.

For Sales and Ops · GTM engineering

QBR and account reviews

“Account reviews take days to prepare and say little.”

Day one: Mature. When ready: Establishing and Scaling. Not yet: Entering.

For Sales and Ops · Forward-deployed engineering

Partner enablement

“Our partners' field sellers hardly know we exist, so they never bring us into their accounts.”

Day one: Mature. When ready: Establishing and Scaling. Not yet: Entering.

For Sales and Marketing · Forward-deployed engineering

Stage by stage

Every solution, at every stage.

What pays back first depends on where your go-to-market is today. Find your stage, then read down.

Day oneDay one: pays back straight awayWhen readyWhen ready: once the basics are in placeNot yetNot yet: nothing for it to act on

Solution	Entering	Establishing	Scaling	Mature
Data Foundation
ICP data acquisition	Day one	Day one	When ready	When ready
Total account mapping	Day one	Day one	When ready	When ready
Contact discovery by role	Day one	Day one	Day one	When ready
Enrichment and verification	Day one	Day one	Day one	Day one
CRM cleanup and deduplication	Not yet	When ready	Day one	Day one
Territory and list build	When ready	When ready	Day one	When ready
Customer lookalike modelling	Day one	Day one	When ready	When ready
Warm path mapping	Day one	When ready	Not yet	When ready
Signal Intelligence
Champion job changes	When ready	When ready	Day one	Day one
New joiners in target roles	When ready	When ready	Day one	Day one
Hiring and open roles	Day one	Day one	Day one	When ready
Funding and expansion	Day one	Day one	Day one	When ready
Technology and vendor change	Day one	Day one	Day one	Day one
Competitor LinkedIn monitoring	Day one	Day one	When ready	Day one
Outbound
Email outbound	Day one	Day one	Day one	When ready
LinkedIn outbound	Day one	Day one	Day one	When ready
Voice and calling	When ready	When ready	Day one	When ready
Multi-channel sequencing	Not yet	When ready	Day one	Day one
Event promotion	Day one	Day one	When ready	Day one
Partner recruitment	Day one	Day one	When ready	When ready
Personalised landing pages	When ready	When ready	When ready	When ready
Inbound and Reply
Anonymous website visitors	Day one	Day one	Day one	Day one
MQL enrichment	Day one	Day one	Day one	Day one
Lead scoring and routing	When ready	Day one	Day one	Day one
Speed to lead	Day one	Day one	Day one	Day one
Reply and bounce triage	Day one	Day one	Day one	Day one
Meeting booking	Day one	Day one	Day one	Day one
Sales Enablement
Account briefing packs	Day one	Day one	When ready	When ready
Battle cards by competitor	Day one	Day one	Day one	Day one
Competitive intelligence	Day one	Day one	Day one	Day one
Buying group mapping	Day one	Day one	When ready	When ready
Discovery call follow-up	When ready	Day one	Day one	When ready
Deal risk flags	Not yet	When ready	Day one	Day one
Expand and Retain
Cross-sell campaigns	Not yet	Not yet	When ready	Day one
Upsell triggers	Not yet	Not yet	When ready	Day one
Whitespace mapping	Not yet	Not yet	When ready	Day one
Closed lost re-engagement	Not yet	When ready	Day one	Day one
Renewal and churn signals	Not yet	When ready	Day one	Day one
QBR and account reviews	Not yet	When ready	When ready	Day one
Partner enablement	Not yet	When ready	When ready	Day one

By industry

The same 40 solutions, in your industry's words.

Which signals matter, who buys and where the data comes from, for twelve industries.

Technology Investment Government and trade Rights holders Events Financial services Professional services Life sciences and health Maritime and logistics Construction Manufacturing Travel and hospitality All industries →

Questions

Asked most often.

What does The GTM Studio do?

We are a GTM engineering company in Singapore. We build and run the systems behind B2B pipeline: account data, buying signals, outreach, inbound follow-up, sales enablement and growth from existing customers. We work with B2B companies at every stage, from entering a market to mature, wherever they sell.

Who do you work with?

B2B companies in any industry, at any of four stages: entering a market, establishing it, scaling or mature. We work with all four, and the stage decides where we start.

How does it start?

With a 20-minute call. A Co-Founder hears where your pipeline stands and says what we would do first. If we all agree, the next step is a complimentary 60-minute workshop, one to one, and you leave with a written plan. If there is a fit, a statement of work follows for you to review.

Do you do lead generation?

Yes. We build the target account list, run the email, LinkedIn and calling, and book meetings for your sales team. It is often the first thing we run.

Are you a Clay agency in Singapore?

Yes. Clay sits at the core of how we build and run pipeline for clients, with more than 20 vetted partner tools around it. Our Co-Founder Charles Tidswell hosts Clay Club Singapore.

Do you work in our CRM?

Yes, whichever CRM you use, HubSpot and Salesforce included. We work inside it, with Clay alongside as the data and signal layer.

Which stage are we at?

Most teams can tell from the four descriptions: Entering (no repeatable pipeline yet), Establishing (a few wins that need to repeat), Scaling (it works, and needs volume and a system) or Mature (growing from share and existing customers). If you sit between two, the 20-minute call settles it in the first few minutes.