GTM engineering, in your industry's words.

The engine is the same everywhere. The signals, the buyers and the language are not. Pick your industry and see what we would be watching for you tomorrow morning.

Technology and software

"Everyone has the same tools. The pipeline goes to whoever acts first."

Every competitor has the same tools, the same intent data and the same sequences. The pipeline goes to the team that acts on the signal first: the new VP of Engineering, the rival contract coming up for renewal, the account that read your pricing page three times this week. We build and run the engine that acts on it, inside your CRM.

Asked for first

ICP data acquisition
Technology and vendor change
Anonymous website visitors
Speed to lead
Buying group mapping
Battle cards by competitor
Partner enablement
Upsell triggers

GTM engineering for technology companies →

This morning, for youLive

Three roles posted at one account, all naming the problem you solveHiring signals · this morningPublic

A competing tool dropped off an account's stack, and yours covers the gapTechnology change · this weekLicensed

Two people from one account read the pricing page and the integration docsWebsite and documentation · this weekYour data

Four briefed, prioritised conversations for your team today

Illustrative. Three of the five on the industry page, one from each source.

Private equity and venture capital

"Every portfolio company rebuilding the same go-to-market from scratch."

Capital and a board seat do not build pipeline. Portfolio companies are asked to grow faster with leaner teams, and each one rebuilds the same go-to-market from nothing. We give the portfolio one engine: the account data, the signals and the outreach, deployed company by company and measured in pipeline the board can see.

Asked for first

Total account mapping
ICP data acquisition
CRM cleanup and deduplication
Multi-channel sequencing
Partner recruitment
Cross-sell campaigns
Deal risk flags
Warm path mapping

GTM engineering for investors and their portfolios →

This morning, for youLive

A founder hired a CFO and a head of revenue operations in one quarterRaise readiness · this morningPublic

A profitable founder-owned company in your thesis has taken no outside capitalOwnership and financials · this monthLicensed

Pipeline coverage at one portfolio company slipped for a second weekPortfolio reporting · this weekYour data

A pipeline view for Monday's portfolio review, company by company

Illustrative. Three of the five on the industry page, one from each source.

Government, trade agencies and accelerators

"Programmes judged on outcomes nobody can trace."

Trade missions, export programmes and accelerators are judged on outcomes that are hard to prove. Cohorts select themselves, matching runs on forms, and introductions go cold on the flight home. We build the engine behind the programme: the right companies recruited, meetings matched on real buying context, follow-up that happens, and outcomes traced to pipeline.

Asked for first

Territory and list build
Total account mapping
Funding and expansion
Event promotion
Account briefing packs
Discovery call follow-up
Partner recruitment
QBR and account reviews

GTM engineering for trade agencies and programmes →

This morning, for youLive

An exporter in your priority sector posted its first role in the target marketExport readiness · this morningPublic

Buyers in the target market switched supplier country in your sectorTrade and customs data · yesterdayLicensed

Six companies have not followed up the introductions from last month's missionProgramme follow-up · this weekYour data

Eight matched introductions, each with a brief for both sides

Illustrative. Three of the five on the industry page, one from each source.

Rights holders: sport, media and entertainment

"Find the next brand ready to spend on sponsorship."

In partnership withPRESCIENT SPORT

Sport, events, media and talent. Your next sponsor is a brand about to have budget and a reason to spend it, and today it is on nobody's list. We build the engine that finds it first: a new CMO, a rival signing a comparable property, a renewal falling due.

Asked for first

Total account mapping
Customer lookalike modelling
Warm path mapping
New joiners in target roles
Buying group mapping
Account briefing packs
Renewal and churn signals
Closed lost re-engagement

GTM engineering for rights holders →

This morning, for youLive

A brand in an open category appointed a new marketing leadDecision maker change · this morningPublic

A rival property's category sponsor entered the final year of its dealRenewal window · this weekLicensed

A brand from last season's "not this year" list never got a second callYour pitch history · this monthYour data

Five ranked brands, each with a dossier, for Monday's pipeline meeting

Illustrative. Three of the five on the industry page, one from each source.

Events, exhibitions and business events

"Sponsors renew on pipeline, not logos."

Sponsors renew on pipeline, not logos, and delegates come back when the room is worth their day. Most organisers still fill seats by emailing the database and hoping the right buyers register. We build the engine that curates the room: the attendees sponsors want, meetings matched on buying context, and follow-up that turns badge scans into pipeline.

Asked for first

Event promotion
ICP data acquisition
Account briefing packs
MQL enrichment
Discovery call follow-up
Renewal and churn signals
Cross-sell campaigns
Partner recruitment

GTM engineering for events and exhibitions →

This morning, for youLive

An association opened its destination shortlist for 2028Bid window · this monthPublic

An exhibitor's competitor booked a larger stand at a rival showCompetitive intelligence · yesterdayLicensed

Nine registrants match a sponsor's ideal customer, and they have not been introducedAttendee quality · this morningYour data

A pipeline report for every sponsor, the morning after the show

Illustrative. Three of the five on the industry page, one from each source.

Financial services

"Relationships close the deal. The engine finds the next one."

Financial services still sells on relationships and reputation, and both are capped by who your bankers and advisers already know. The firms growing fastest reach the next client at the moment it matters: a raise, an acquisition, a new treasurer, a market entry. We build the engine that sees those moments and turns them into conversations your compliance team has already approved.

Asked for first

Funding and expansion
New joiners in target roles
Champion job changes
Buying group mapping
Whitespace mapping
Partner enablement
Event promotion
Lead scoring and routing

GTM engineering for financial services →

This morning, for youLive

A company announced it will open in a market you bank, with no accounts there yetForeign direct investment · this morningPublic

A company in your segment took its first credit facility, and not from youCredit data · this weekLicensed

A facility you hold reaches maturity in one quarter, and nobody has calledRenewal window · this weekYour data

Six briefed, pre-approved approaches for your relationship managers today

Illustrative. Three of the five on the industry page, one from each source.

Professional services

"Referrals built the firm. They will not scale it."

Referrals, relationships and reputation built the firm, and none of them scale on their own. Partners have little time for business development, the CRM knows less than the partners do, and the firm's insight is published and forgotten. We build the engine that turns what the firm knows into pipeline: the right accounts, the right moment, and partner time spent where it counts.

Asked for first

Warm path mapping
Champion job changes
Closed lost re-engagement
Anonymous website visitors
Buying group mapping
Account briefing packs
Cross-sell campaigns
Event promotion

GTM engineering for professional services firms →

This morning, for youLive

A client's general counsel moved to a company you do not act forRelationship moved · this morningPublic

A target instructed a rival firm on its last transactionDeal and mandate data · yesterdayLicensed

Twelve people from one firm read your briefing, and nobody has called themContent engagement · this weekYour data

Five warm introductions for partners this week, each with a reason to call

Illustrative. Three of the five on the industry page, one from each source.

Life sciences and healthcare

"Large buying groups, specialist buyers, and no room for generic outreach."

Life sciences and health technology sell into buying groups that are large, specialist and slow: clinicians, researchers, procurement, compliance and IT, each with a say. Scientific credibility is earned one conversation at a time, and generic outreach spends it. We build the engine that finds the right institutions and people at the right moment, with messaging your medical and compliance reviewers have approved.

Asked for first

Buying group mapping
Contact discovery by role
Partner recruitment
Event promotion
MQL enrichment
Account briefing packs
Closed lost re-engagement
New joiners in target roles

GTM engineering for life sciences and healthcare →

This morning, for youLive

A hospital group secured funding for a new specialist unitCapital spending · this morningPublic

A tender in your category closes in six weeks in a market you supplyProcurement · this weekLicensed

A service contract on an installed system lapses this quarter, and the site is buying elsewhereYour install base · yesterdayYour data

Seven briefed approaches for your commercial and scientific teams

Illustrative. Three of the five on the industry page, one from each source.

Maritime and logistics

"Maritime does not have a demand problem. It has a visibility problem."

Maritime sells on price by default, because commercial teams run on stale lists, personal networks and rate cards. The data that says who to approach sits in customs records and carrier schedules that almost nobody acts on. We build the engine that turns trade data into conversations: the shippers moving on your lanes, the reason their routing can improve, and follow-up that happens every week.

Asked for first

Total account mapping
Funding and expansion
Technology and vendor change
Contact discovery by role
Voice and calling
Multi-channel sequencing
Renewal and churn signals
Closed lost re-engagement

GTM engineering for maritime and logistics →

This morning, for youLive

A manufacturer announced a plant that will need inbound logisticsExpansion · yesterdayPublic

A shipper's volume on your lane grew for three months runningCustoms records · this morningLicensed

A customer's bookings fell below their usual pattern, two weeks runningBooking history · this weekYour data

A lane list for Monday, with each shipper's own trade data in the first line

Illustrative. Three of the five on the industry page, one from each source.

Construction and the built environment

"A project lead does not age. It expires."

In construction a lead does not age, it expires. The same project is worth everything at design approval and nothing once the tender closes, and most teams hear about it after the specification is written. We build the engine that acts on project status the week it changes: the right project, the right stage, and the person who decides.

Asked for first

Total account mapping
Contact discovery by role
New joiners in target roles
Champion job changes
Account briefing packs
Multi-channel sequencing
Closed lost re-engagement
Renewal and churn signals

GTM engineering for construction and the built environment →

This morning, for youLive

A developer announced a programme of sites, not a single buildingPipeline · yesterdayPublic

A project reached design approval: the week your product can still be specifiedProject stage · this morningLicensed

A distributor's orders for your line lag the projects it should be servingSell-through · this weekYour data

Six projects entering the specification window, each with the specifier named

Illustrative. Three of the five on the industry page, one from each source.

Industrial manufacturing

"Pipeline that lives in a few senior sellers' heads."

Industrial sales runs through OEMs, distributors and contractors, and most of the pipeline lives in the heads of a few senior sellers. Export markets are entered on trade-show contacts, and dormant accounts are never revisited. We build the engine behind it: clean account data, distributors recruited in new markets, and campaigns timed to the moment a plant, line or supplier changes.

Asked for first

CRM cleanup and deduplication
Partner recruitment
Partner enablement
Territory and list build
Event promotion
Whitespace mapping
Closed lost re-engagement
Funding and expansion

GTM engineering for industrial manufacturers →

This morning, for youLive

A plant announced a capacity expansion in a category you supplyCapital spending · this morningPublic

A distributor lost a competing principal and has a gap in its rangeChannel opening · this weekLicensed

A machine you installed reaches the age when service or replacement followsInstalled base · this monthYour data

Five plants, three distributors and two dormant accounts to call this week

Illustrative. Three of the five on the industry page, one from each source.

Travel and hospitality

"Group and events business goes to whoever reaches the planner first."

Corporate, group and events business is won by whoever reaches the planner first, and most hotels, venues and travel companies still wait for the RFP. Seasonality squeezes margin, and partner lists go stale. We build the engine that finds the corporate and events buyers who are planning now, recruits distribution partners in new markets, and follows up every enquiry.

Asked for first

Event promotion
Contact discovery by role
Funding and expansion
Partner recruitment
Speed to lead
Cross-sell campaigns
New joiners in target roles
Closed lost re-engagement

GTM engineering for travel and hospitality →

This morning, for youLive

A company announced a regional headquarters ten minutes from your propertyCorporate demand · this morningPublic

A wholesaler in a source market listed properties like yours, and not yoursDistribution gap · this monthLicensed

A contracted account is running below the room nights it committed toAccount performance · this weekYour data

Seven corporate, group and events leads for your sales team today

Illustrative. Three of the five on the industry page, one from each source.

Every industry page

Twelve industries. One engine.

Technology and softwareEveryone has the same tools. The pipeline goes to whoever acts first.Private equity and venture capitalEvery portfolio company rebuilding the same go-to-market from scratch.Government, trade agencies and acceleratorsProgrammes judged on outcomes nobody can trace.Rights holders: sport, media and entertainmentFind the next brand ready to spend on sponsorship.Events, exhibitions and business eventsSponsors renew on pipeline, not logos.Financial servicesRelationships close the deal. The engine finds the next one.Professional servicesReferrals built the firm. They will not scale it.Life sciences and healthcareLarge buying groups, specialist buyers, and no room for generic outreach.Maritime and logisticsMaritime does not have a demand problem. It has a visibility problem.Construction and the built environmentA project lead does not age. It expires.Industrial manufacturingPipeline that lives in a few senior sellers' heads.Travel and hospitalityGroup and events business goes to whoever reaches the planner first.

Questions

Industries, answered.

Which industries does The GTM Studio work with?

B2B companies in any industry. We have written in detail about Technology and software, private equity and venture capital, government, trade agencies and accelerators, rights holders: sport, media and entertainment, events, exhibitions and business events, financial services, professional services, life sciences and healthcare, maritime and logistics, construction and the built environment, industrial manufacturing and travel and hospitality.

Does the approach change by industry?

The engine is the same: clean account data, live buying signals, and outreach and follow-up run as one system inside your CRM. What changes is which signals matter, who buys, where the data comes from and the words your buyers use.

What if my industry is not listed?

The engine works in any market where a business sells to other businesses. Tell us yours on the call, and we will show you what we would watch for you.

Where is your proof?

Our strongest proof so far is in B2B software, where all of our current clients sit. For other industries we will tell you, on the call, what we have built that is nearest to your world.

Where next

Not sure which one is yours?

The engine is the same in all twelve. Start from what you want fixed instead.

All 40 solutionsThe capability wheel: every solution we bring, and the service line that runs it.How we workWorkshop, recommendations, build, run. What happens in each step.The home pageWhat GTM engineering is, and how an engagement starts.

Start here

Twenty minutes. Then we decide together.

Tell us where you are and what you need, and a Co-Founder listens. If the call goes well and we all agree, we recommend a 60-minute workshop, where we map how your accounts, data and outreach work today and you leave with a written plan.

Book a 20-minute call →

Length

20 minutes

Where

Zoom or Teams

Who

You and a Co-Founder

Cost

Complimentary

Steve Dawson, Co-Founder of The GTM Studio

Charles Tidswell, Co-Founder of The GTM Studio

Hosted by Steve Dawson and Charles Tidswell, Co-Founders

If we all agree it fits, the next step is a 60-minute workshop.