GTM engineering for construction and the built environment.
In construction a lead has a short life. The same project is worth everything at design approval and nothing once the tender closes, and most teams hear about it after the specification is written. We build the engine that acts on project status the week it changes, and puts you in front of the person who decides.
A project reached design approval: the week your product can still be specifiedProject stage · this morningLicensed
A main contractor was appointed on a project you have tracked since planningContract awarded · this weekLicensed
A developer announced a programme of sites, not a single buildingPipeline · yesterdayPublic
An architect who specified you last year moved practiceRelationship moved · this monthPublic
A distributor's orders for your line lag the projects it should be servingSell-through · this weekYour data
Illustrative example. Every line is a signal we can collect: from a public source, from data we license, or from your own systems.
Who we work with
The teams we build for
Building product manufacturers
Getting specified
The window to be written into the design closes long before the tender opens.
Usually led by Specification manager, sales director
Contractors and subcontractors
Getting on the tender list
The same projects chased by everyone, and the relationship that decides who is asked.
Usually led by Business development manager
Construction technology and services
Selling to builders and developers
Software, equipment and services sold into firms that buy project by project.
Usually led by Head of sales
Where construction teams usually start
8 of our 40 solutions, in your words.
The same engine we run in every industry, pointed at the moments that start a deal in yours. See all 40 on the capability wheel →
Data Foundation
Total account mapping
"We have never mapped every project in our category, stage by stage."
Data Foundation
Contact discovery by role
"We know the project but not the architect or engineer who specifies."
Signal Intelligence
New joiners in target roles
"A new procurement lead arrives at a contractor, and a competitor gets the first meeting."
Signal Intelligence
Champion job changes
"An architect who specified us moves practice, and we lose the relationship."
Sales Enablement
Account briefing packs
"Our reps walk into meetings knowing the project name and little else."
Outbound
Multi-channel sequencing
"Our email, our calls and our site visits all reach the same contractor, and none of them knows about the others."
Expand and Retain
Closed lost re-engagement
"Projects we lost at tender are never revisited when the next phase starts."
Expand and Retain
Renewal and churn signals
"A distributor stops ordering and we find out at quarter end."
Where the evidence comes from
Every name on the list comes with a reason it is now.
Which projects
Every project in your category, with its stage and value.
Who decides
Architects, engineers, contractors and developers named on each project.
When to call
The week a project changes stage.
Who knows you
Specifiers and contractors who have used you before, wherever they now work.
And here is where we get it
Public sources
Planning portals and approvals, tender notices, developer and contractor announcements, practice moves, building regulation changes.
Data we license
Project intelligence from concept to construction, with stage, value and the specifier named. Our partner LeadManager, a Hubexo product, brings this in fourteen territories.
Your own systems
Where you have been specified before, distributor sell-through, quotes and tenders lost, and the contractors who keep appearing on your projects.
What is available varies by market and by licence, so the workshop settles what can be collected for you before anything is built.
Built in your CRM, with Clay as the data and signal layer. You see every approach and every reply there, and we review them with you every two weeks.
Questions
Asked by construction teams.
Other industries we work in:
Do you do lead generation for building product and construction companies?
Yes. We track projects as they change stage, find the specifier and contractor behind each one, and book the conversation that week.
Why does timing matter so much in construction?
Because a project's value to a supplier depends on its stage. A manufacturer needs to be specified during design, and a subcontractor needs to be on the tender list. The engine acts in the week a status changes.
Do we need project data?
Yes, and most teams already subscribe to a project data service. The hard part is acting on it every week, and that is what we build. Where you do not have one, our partner LeadManager covers fourteen territories.
Which markets do you cover?
We work from Singapore with B2B companies that sell in Asia Pacific, wherever they are headquartered.
Where does the data behind these signals come from?
Three places. Public sources such as planning portals and approvals, tender notices, developer and contractor announcements, practice moves, building regulation changes. Data we license: project intelligence from concept to construction, with stage, value and the specifier named. Our partner LeadManager, a Hubexo product, brings this in fourteen territories. And your own systems: where you have been specified before, distributor sell-through, quotes and tenders lost, and the contractors who keep appearing on your projects. What is available varies by market and by licence, so the workshop settles what can be collected for you before anything is built.
Start here
Start with a 20-minute call, then decide together.
Tell us where your pipeline stands, and a Co-Founder will say what we would do first. If we all agree after the call, the next step is a 60-minute workshop, and you leave it with a written plan.
Hosted by Steve Dawson and Charles Tidswell, Co-Founders