GTM engineering for travel and hospitality.
Corporate, group and events business is won by whoever reaches the planner first, and most hotels, venues and travel companies still wait for the RFP. Seasonality squeezes margin, and partner lists go stale. We build the engine that finds the corporate and events buyers who are planning now, recruits distribution partners in new markets, and follows up every enquiry.
A company announced a regional headquarters ten minutes from your propertyCorporate demand · this morningPublic
An association opened its destination shortlist for 2028Bid window · this weekPublic
A corporate account appointed a new travel managerDecision maker change · yesterdayPublic
A wholesaler in a source market listed properties like yours, and not yoursDistribution gap · this monthLicensed
A contracted account is running below the room nights it committed toAccount performance · this weekYour data
Illustrative example. Every line is a signal we can collect: from a public source, from data we license, or from your own systems.
Who we work with
The teams we build for
Hotels and resorts
Corporate, group and events business
Filling rooms and event space outside the peaks, against every other property in the city.
Usually led by Director of sales, head of MICE
Venues and destinations
Winning events early
Organisers choosing destinations long before the RFP is written.
Usually led by Business events director
Travel companies and DMCs
Partners and corporate clients
Wholesalers, agents and corporate accounts that need finding in every market.
Usually led by Head of partnerships, sales director
Where travel and hospitality teams usually start
8 of our 40 solutions, in your words.
The same engine we run in every industry, pointed at the moments that start a deal in yours. See all 40 on the capability wheel →
Outbound
Event promotion
"We run familiarisation trips and showcases, and the same agents come every year."
Data Foundation
Contact discovery by role
"We know the companies but not who books their events and travel."
Signal Intelligence
Funding and expansion
"A company opens an office nearby, and we hear about it after it signs elsewhere."
Outbound
Partner recruitment
"We need wholesalers and DMCs in new markets, and we only meet them at the same two trade fairs each year."
Inbound and Reply
Speed to lead
"Group enquiries wait a day for a reply, and the venue down the road answers in an hour."
Expand and Retain
Cross-sell campaigns
"Corporate clients book rooms and never hear about our event spaces."
Signal Intelligence
New joiners in target roles
"A new travel manager arrives, and a competitor gets the first meeting."
Expand and Retain
Closed lost re-engagement
"Lost group bids are never revisited, even when the dates change."
Where the evidence comes from
Every name on the list comes with a reason it is now.
Who is planning
Companies expanding, associations choosing destinations, and groups on the move.
Who books
Travel managers, event planners and executive assistants.
Who distributes
Wholesalers, DMCs and online partners by market.
When to reply
Enquiries answered in minutes, and follow-up that runs every week.
And here is where we get it
Public sources
Office and investment announcements, association congress calendars and bid notices, airline route launches, event and conference calendars.
Data we license
Demand and rate data by segment, business events buyer databases, group and corporate travel benchmarks, distribution and wholesaler listings.
Your own systems
Your property system and CRM, group enquiries won and lost, contracted accounts against actual production, and who stopped booking.
What is available varies by market and by licence, so the workshop settles what can be collected for you before anything is built.
Built in your CRM, with Clay as the data and signal layer. You see every approach and every reply there, and we review them with you every two weeks.
Questions
Asked by travel and hospitality teams.
Other industries we work in:
Do you do B2B lead generation for hotels, venues and travel companies?
Yes. We find corporate, group and events buyers early, answer their enquiries within minutes, and recruit the partners who send you business.
What is GTM engineering for hospitality?
Running the business-to-business side as a system: corporate, group and events buyers found early, enquiries answered fast, and partners recruited and kept active.
Is this for leisure guests?
No. We work on business buyers: companies, planners, associations and distribution partners.
Which markets do you cover?
We work from Singapore with B2B companies that sell in Asia Pacific, wherever they are headquartered.
Where does the data behind these signals come from?
Three places. Public sources such as office and investment announcements, association congress calendars and bid notices, airline route launches, event and conference calendars. Data we license: demand and rate data by segment, business events buyer databases, group and corporate travel benchmarks, distribution and wholesaler listings. And your own systems: your property system and CRM, group enquiries won and lost, contracted accounts against actual production, and who stopped booking. What is available varies by market and by licence, so the workshop settles what can be collected for you before anything is built.
Start here
Start with a 20-minute call, then decide together.
Tell us where your pipeline stands, and a Co-Founder will say what we would do first. If we all agree after the call, the next step is a 60-minute workshop, and you leave it with a written plan.
Hosted by Steve Dawson and Charles Tidswell, Co-Founders