GTM engineering for trade agencies and programmes.
Trade missions, export programmes and accelerators are judged on outcomes that are hard to prove. Cohorts select themselves, matching runs on forms, and introductions go cold on the flight home. We build the engine behind the programme, from recruiting the right companies to tracing each introduction to pipeline.
An exporter in your priority sector posted its first role in the target marketExport readiness · this morningPublic
A buyer in the target market published a tender in your cohort's categoryProcurement · this weekPublic
Buyers in the target market switched supplier country in your sectorTrade and customs data · yesterdayLicensed
Six companies have not followed up the introductions from last month's missionProgramme follow-up · this weekYour data
A past delegate reached the size where a second mission paysProgramme history · this monthYour data
Illustrative example. Every line is a signal we can collect: from a public source, from data we license, or from your own systems.
Who we work with
The teams we build for
Trade and investment agencies
Missions and investment attraction
Delegations to recruit, buyers to match, and investment to win against other destinations.
Usually led by Trade commissioner, director of programmes
Export and accelerator programmes
Cohorts that need pipeline
Companies expected to build pipeline while the programme is still running.
Usually led by Programme manager
Chambers and industry bodies
Members who expect more than events
Member value you can show the board, and business matching that ends in meetings.
Usually led by Executive director, membership lead
Where trade agencies usually start
8 of our 40 solutions, in your words.
The same engine we run in every industry, pointed at the moments that start a deal in yours. See all 40 on the capability wheel →
Data Foundation
Territory and list build
"Our cohort is simply whoever applied."
Data Foundation
Total account mapping
"Our exporters arrive with brochures and no list of buyers."
Signal Intelligence
Funding and expansion
"We see a company's regional expansion after it has chosen another country."
Outbound
Event promotion
"We run the mission, and the buyers in the room are the ones who come every year."
Sales Enablement
Account briefing packs
"Both sides walk into matched meetings knowing nothing about each other."
Sales Enablement
Discovery call follow-up
"Introductions go cold within weeks of the mission."
Outbound
Partner recruitment
"Our companies need in-market partners, and we introduce whoever the trade commissioner happens to know."
Expand and Retain
QBR and account reviews
"Reporting what the programme produced takes weeks and says little."
Where the evidence comes from
Every name on the list comes with a reason it is now.
Who is ready
Expansion signals: international hiring, new offices, trademark filings and partner announcements.
Who is buying
Demand in the target market: funding, hiring, procurement and growth by sector.
Who met whom
Every introduction logged, with a brief for both parties before the meeting.
What happened next
Pipeline and deals traced back to the programme, month by month.
And here is where we get it
Public sources
Tender and procurement portals, company registries, trade and customs statistics, foreign investment announcements, job posts showing expansion.
Data we license
Company and sector databases in the target market, trade data, buyer directories, event attendee lists.
Your own systems
The programme CRM, past cohort outcomes, commissioner meeting notes, and what happened to every introduction you have ever made.
What is available varies by market and by licence, so the workshop settles what can be collected for you before anything is built.
Built in your CRM, with Clay as the data and signal layer. You see every approach and every reply there, and we review them with you every two weeks.
Questions
Asked by government and trade teams.
Other industries we work in:
Can you help our companies find buyers and partners overseas?
Yes. We find the buyers, distributors and partners each company needs, match them on real buying context and book the meetings. Business matching is where most programmes start with us.
What is GTM engineering for a trade agency?
Applying account data, buying signals and automated follow-up to the whole programme: recruiting the right companies, matching meetings on real buying context, keeping introductions alive, and tracking outcomes to pipeline.
Can you start with a single mission?
Yes. One mission proves the model before it runs across the programme calendar.
Do you work with agencies outside Singapore?
Yes. We are based in Singapore and work with agencies bringing companies into Asia Pacific and taking them out of it.
Where does the data behind these signals come from?
Three places. Public sources such as tender and procurement portals, company registries, trade and customs statistics, foreign investment announcements, job posts showing expansion. Data we license: company and sector databases in the target market, trade data, buyer directories, event attendee lists. And your own systems: the programme CRM, past cohort outcomes, commissioner meeting notes, and what happened to every introduction you have ever made. What is available varies by market and by licence, so the workshop settles what can be collected for you before anything is built.
Start here
Start with a 20-minute call, then decide together.
Tell us where your pipeline stands, and a Co-Founder will say what we would do first. If we all agree after the call, the next step is a 60-minute workshop, and you leave it with a written plan.
Hosted by Steve Dawson and Charles Tidswell, Co-Founders