GTM engineering for life sciences and healthcare.
Life sciences and health technology sell into large buying groups, where clinicians, researchers, procurement, compliance and IT each have a say. Scientific credibility is earned one conversation at a time, and generic outreach spends it. We build the engine that finds the institutions and people to approach, and the moment to do it, with messaging your medical and compliance reviewers have approved.
A hospital group secured funding for a new specialist unitCapital spending · this morningPublic
A laboratory posted for a quality lead, which usually comes before an auditHiring signal · this weekPublic
A tender in your category closes in six weeks in a market you supplyProcurement · this weekLicensed
A service contract on an installed system lapses this quarter, and the site is buying elsewhereYour install base · yesterdayYour data
A congress abstract names an institution using a competing methodClinical evidence · this monthPublic
Illustrative example. Every line is a signal we can collect: from a public source, from data we license, or from your own systems.
Who we work with
The teams we build for
Medical technology and devices
Hospitals, clinics and distributors
Long evaluations, value committees, and distributors who carry many principals.
Usually led by Commercial director APAC, head of market access
Pharma, biotech and research tools
Laboratories and research institutions
A few accounts that matter most, and specialist buyers who judge you on the science.
Usually led by Head of business development
Health and life sciences software
Quality, clinical and data platforms
Selling to regulated organisations where IT, quality and compliance all sign off.
Usually led by CRO, VP Sales
Where life sciences teams usually start
8 of our 40 solutions, in your words.
The same engine we run in every industry, pointed at the moments that start a deal in yours. See all 40 on the capability wheel →
Sales Enablement
Buying group mapping
"We sell to one clinician while procurement, IT and compliance decide."
Data Foundation
Contact discovery by role
"We know the hospitals but not the people who choose."
Outbound
Partner recruitment
"We need distributors in new markets, and the only names we have are the ones who visited our congress stand."
Outbound
Event promotion
"We exhibit at congresses and follow up on badge scans three weeks later."
Inbound and Reply
MQL enrichment
"Demo requests from conferences arrive with a name and nothing else."
Sales Enablement
Account briefing packs
"Our team walks into meetings without knowing the institution's priorities."
Expand and Retain
Closed lost re-engagement
"Evaluations that stalled a year ago are never revisited."
Signal Intelligence
New joiners in target roles
"A new head of department arrives, and a competitor gets the first meeting."
Where the evidence comes from
Every name on the list comes with a reason it is now.
Who is expanding
New centres, facilities, funding and approvals.
Who decides
The buying group at each institution, mapped by role.
Who distributes
Distributors and partners by market and category.
What you may say
Messaging reviewed by your medical, regulatory and compliance teams before it runs.
And here is where we get it
Public sources
Regulator approvals and device registrations, public hospital tenders, clinical trial registries, congress abstracts and programmes, grant awards, facility announcements.
Data we license
Tender and procurement intelligence, installed base and market share data, hospital, laboratory and distributor directories.
Your own systems
Your installed base and service records, distributor performance, evaluations that stalled, congress scans and demo requests.
What is available varies by market and by licence, so the workshop settles what can be collected for you before anything is built.
Built in your CRM, with Clay as the data and signal layer. You see every approach and every reply there, and we review them with you every two weeks.
Questions
Asked by life sciences and health teams.
Other industries we work in:
Do you do lead generation for medtech and life sciences companies?
Yes. We map the buying groups at hospitals and laboratories, recruit distributors where you need them, and run outreach that has been reviewed before it goes out.
Can outreach work in a regulated industry like healthcare?
Yes, when it is built for it. Messaging is reviewed by your medical, regulatory and compliance teams before it runs, it goes only to professional and institutional contacts, and every approach is recorded.
Do you work with distributors?
Yes. Finding, recruiting and enabling distributors in new markets is one of the most common starting points.
Do you contact patients?
No. Our work is business-to-business: institutions, laboratories, distributors and companies. Engagement with healthcare professionals runs only inside your own approved processes.
Where does the data behind these signals come from?
Three places. Public sources such as regulator approvals and device registrations, public hospital tenders, clinical trial registries, congress abstracts and programmes, grant awards, facility announcements. Data we license: tender and procurement intelligence, installed base and market share data, hospital, laboratory and distributor directories. And your own systems: your installed base and service records, distributor performance, evaluations that stalled, congress scans and demo requests. What is available varies by market and by licence, so the workshop settles what can be collected for you before anything is built.
Start here
Start with a 20-minute call, then decide together.
Tell us where your pipeline stands, and a Co-Founder will say what we would do first. If we all agree after the call, the next step is a 60-minute workshop, and you leave it with a written plan.
Hosted by Steve Dawson and Charles Tidswell, Co-Founders