GTM engineering for maritime and logistics.
Maritime sells on price by default, because commercial teams run on stale lists, personal networks and rate cards. The data that says who to approach sits in customs records and carrier schedules that almost nobody acts on. We build the engine that turns trade data into conversations: the shippers moving on your lanes, the reason their routing can improve, and follow-up that happens every week.
A shipper's volume on your lane grew for three months runningCustoms records · this morningLicensed
A consignee switched carrier on an Asia to Europe routeCarrier change · this weekLicensed
A manufacturer announced a plant that will need inbound logisticsExpansion · yesterdayPublic
A forwarder appointed a new head of procurementDecision maker change · this monthPublic
A customer's bookings fell below their usual pattern, two weeks runningBooking history · this weekYour data
Illustrative example. Every line is a signal we can collect: from a public source, from data we license, or from your own systems.
Who we work with
The teams we build for
Carriers and shipping lines
Volume on the lanes that matter
Selling capacity where the conversation always collapses into rate.
Usually led by Head of sales, trade lane manager
Freight forwarders and 3PLs
New shippers and new lanes
Growth that depends on a handful of senior relationships.
Usually led by Commercial director, business development manager
Ports, terminals and maritime technology
Carriers, forwarders and cargo owners
Selling services and software into a market with long memories and small buying groups.
Usually led by Head of commercial, VP Sales
Where maritime and logistics teams usually start
8 of our 40 solutions, in your words.
The same engine we run in every industry, pointed at the moments that start a deal in yours. See all 40 on the capability wheel →
Data Foundation
Total account mapping
"We have never mapped every shipper moving on our lanes."
Signal Intelligence
Funding and expansion
"A customer opens a new plant, and a competitor quotes first."
Signal Intelligence
Technology and vendor change
"A shipper changes carrier on our lane, and we hear about it from the carrier who won."
Data Foundation
Contact discovery by role
"We know the companies but not who owns the lane."
Outbound
Voice and calling
"Our team calls the same shippers every month because nobody knows who to call first."
Outbound
Multi-channel sequencing
"A shipper hears from our sales team, our agent and our trade desk in the same week, with three different rates."
Expand and Retain
Renewal and churn signals
"We find out a customer is moving volume when the bookings stop."
Expand and Retain
Closed lost re-engagement
"Shippers who said no on price last year are never called when the market moves."
Where the evidence comes from
Every name on the list comes with a reason it is now.
Who ships
Customs records: shipper, consignee, commodity, volume and lane.
Who carries it
Carrier relationships and lane share, refreshed as they change.
Who decides
The person who owns the lane, found and verified.
What changed
New plants, new routes, delays and carrier switches.
And here is where we get it
Public sources
Plant and investment announcements, port and terminal notices, company registries, leadership moves, trade statistics.
Data we license
Customs and bill of lading records, carrier schedules, lane capacity and transhipment data, rate indices. Our partner Coreties brings much of this.
Your own systems
Booking history by lane and customer, quotes won and lost, volumes against contract, and the accounts that stopped buying.
What is available varies by market and by licence, so the workshop settles what can be collected for you before anything is built.
Built in your CRM, with Clay as the data and signal layer. You see every approach and every reply there, and we review them with you every two weeks.
Questions
Asked by maritime and logistics teams.
Other industries we work in:
Do you do lead generation for shipping and logistics companies?
Yes. We find the shippers moving freight on your lanes, reach the person who owns each lane, and book the sales conversations. Trade data tells us who to call and when.
What is GTM engineering for a shipping or logistics company?
Turning trade data into sales conversations: the shippers moving on your lanes, the reason to call, and outreach and follow-up that happen every week, recorded in your CRM.
Do we need to buy trade data?
Often you already have it. The workshop covers which sources are worth paying for and which you already own.
Which markets do you cover?
We work from Singapore with shipping and logistics companies that sell in Asia Pacific, on the lanes that matter to you.
Where does the data behind these signals come from?
Three places. Public sources such as plant and investment announcements, port and terminal notices, company registries, leadership moves, trade statistics. Data we license: customs and bill of lading records, carrier schedules, lane capacity and transhipment data, rate indices. Our partner Coreties brings much of this. And your own systems: booking history by lane and customer, quotes won and lost, volumes against contract, and the accounts that stopped buying. What is available varies by market and by licence, so the workshop settles what can be collected for you before anything is built.
Start here
Start with a 20-minute call, then decide together.
Tell us where your pipeline stands, and a Co-Founder will say what we would do first. If we all agree after the call, the next step is a 60-minute workshop, and you leave it with a written plan.
Hosted by Steve Dawson and Charles Tidswell, Co-Founders