Find the next brand ready to spend on sponsorship.
Sport, events, media and talent. Your next sponsor is a brand about to have budget and a reason to spend it, and today it is on nobody's list. We build the engine that finds it first: a new CMO, a rival signing a comparable property, a renewal falling due.
A brand in an open category appointed a new marketing leadDecision maker change · this morningPublic
A rival property's category sponsor entered the final year of its dealRenewal window · this weekLicensed
A challenger brand raised, and hired its first brand directorFunding and hiring · yesterdayPublic
A category sponsor walked away from a comparable propertyMarket movement · this monthLicensed
A brand from last season's "not this year" list never got a second callYour pitch history · this monthYour data
Illustrative, not client data. Every line is a signal we can collect: from a public source, from data we license, or from your own systems.
Who we work with
GTM engineering for rights holders
Rights holders
Clubs, leagues, events, festivals and venues
Partnership, hospitality and media inventory to fill every season or edition, with a commercial team already at capacity.
Usually led by Head of partnerships, commercial director
Sponsorship and talent agencies
Agencies selling properties and people
Mandates are won on what you can show in the pitch. Pipeline stops at the edge of your sellers' contact books.
Usually led by Managing director, new business lead
Media, content and rights sellers
Broadcast, licensing and distribution
Buyers change platforms, territories and budgets every season, and nobody sees every opportunity.
Usually led by Head of distribution, commercial director
What rights holders asks for first
8 of our 40 solutions, in your words.
The same engine we run in every industry, pointed at the moments that start a deal in yours. See all 40 on the capability wheel →
Data Foundation
Total account mapping
"We have never mapped every brand that could buy this property."
Data Foundation
Customer lookalike modelling
"We cannot say which brands look like the partners we already have."
Data Foundation
Warm path mapping
"We pitch cold to brands where someone on our board already knows the CMO."
Signal Intelligence
New joiners in target roles
"A new CMO arrives at a target brand, and a rival agency gets the first meeting."
Sales Enablement
Buying group mapping
"We pitch the sponsorship manager while the CMO, procurement and the agency decide."
Sales Enablement
Account briefing packs
"Our sellers walk into pitches knowing the brand, not its category plans."
Expand and Retain
Renewal and churn signals
"We find out a partner is leaving when the renewal meeting is cancelled."
Expand and Retain
Closed lost re-engagement
"Last season's 'not this year' never gets a second call, even when the budget changes."
Where the evidence comes from
Every name on the list comes with a reason it is now.
Who is buying
Sponsorship announcements and category exclusivity, so you never pitch into a locked category.
Who just changed
New marketing leaders, agency changes and first brand hires, dated to the day.
Who has money
Funding rounds, market entries and new licences: the brands about to need an audience.
Who is due
Renewal windows on comparable properties, so you are in the conversation before the seat opens.
And here is where we get it
Public sources
Sponsorship and partnership announcements, brand marketing appointments, campaign launches, funding rounds, category entries and exits.
Data we license
Sponsorship deal and rights databases, audience and media measurement, advertising spend by brand and market. Our partner Prescient Sport brings much of this.
Your own systems
Every brand you have pitched and lost, lapsed partners, hospitality attendance, inbound enquiries, and the inventory calendar itself.
Every signal on this page is one we can collect. Some are public, some come from data we license, and some are already inside your systems. What is available varies by market and by licence, so the workshop settles what can be collected for you before anything is built.
Sponsorship intelligence comes from our partner Prescient Sport: which brands are buying, which seats are open, and which renewals are coming. Built in your CRM, with Clay as the data and signal layer. You see every approach and every reply, every week.
Questions
Asked by rights holders teams.
Other industries we work in:
What is GTM engineering for a rights holder?
The same system B2B sales teams use, pointed at partnership sales: a ranked list of brands that could buy each property, the signals that say which are ready now, and outreach that reaches the right person before the category closes.
Does this work for talent and speaker agencies?
Yes. Matching talent to brands, events and campaigns is the same problem: who is buying, who is ready, and who should hear from you first.
Will this replace our relationships?
No. Relationships still close the deal. The engine makes sure your people spend their time on the brands most likely to buy, with the reason to call already written.
Where does the data behind these signals come from?
Three places. Public sources such as sponsorship and partnership announcements, brand marketing appointments, campaign launches, funding rounds, category entries and exits. Data we license: sponsorship deal and rights databases, audience and media measurement, advertising spend by brand and market. Our partner Prescient Sport brings much of this. And your own systems: every brand you have pitched and lost, lapsed partners, hospitality attendance, inbound enquiries, and the inventory calendar itself. What is available varies by market and by licence, so the workshop settles what can be collected for you before anything is built.
Start here
Twenty minutes. Then we decide together.
Tell us where you are and what you need, and a Co-Founder listens. If the call goes well and we all agree, we recommend a 60-minute workshop, where we map how your accounts, data and outreach work today and you leave with a written plan.
Hosted by Steve Dawson and Charles Tidswell, Co-Founders