GTM engineering for technology companies.
Every competitor has the same tools, the same intent data and the same sequences. The pipeline goes to the team that acts on the signal first: the new VP of Engineering, the rival contract coming up for renewal, the account that read your pricing page three times this week. We build and run the engine that acts on it, inside your CRM.
Three roles posted at one account, all naming the problem you solveHiring signals · this morningPublic
A champion who bought from you before is now a VP somewhere newChampion job change · yesterdayPublic
Two people from one account read the pricing page and the integration docsWebsite and documentation · this weekYour data
A competing tool dropped off an account's stack, and yours covers the gapTechnology change · this weekLicensed
A Series B, and the announcement names a new head of revenueFunding and hiring · this monthPublic
Illustrative, not client data. Every line is a signal we can collect: from a public source, from data we license, or from your own systems.
Who we work with
GTM engineering for technology companies
B2B software and SaaS
Selling subscriptions to mid-market and enterprise
New pipeline first, then net revenue retention, with a sales team that has more tools than time.
Usually led by CRO, VP Sales
IT services and platforms
Long cycles and large buying groups
Deals that run through partners and procurement, where the account team needs to know the whole buying group.
Usually led by Managing director, head of alliances
Vendors entering Asia Pacific
A new region and a small team
No local account list, no local wins yet, and one or two people expected to build both.
Usually led by Regional VP, country manager
What technology asks for first
8 of our 40 solutions, in your words.
The same engine we run in every industry, pointed at the moments that start a deal in yours. See all 40 on the capability wheel →
Data Foundation
ICP data acquisition
"We do not have a reliable list of the accounts we should sell to in this region."
Signal Intelligence
Technology and vendor change
"We miss the moment an account adopts or drops a tool we integrate with."
Inbound and Reply
Anonymous website visitors
"Target accounts read our pricing page and we never know who they are."
Inbound and Reply
Speed to lead
"Trial sign-ups wait a day for a reply, and a competitor answers in an hour."
Sales Enablement
Buying group mapping
"We sell to one champion while the CFO, security and procurement decide."
Sales Enablement
Battle cards by competitor
"Our reps are caught out when a prospect names the incumbent."
Expand and Retain
Partner enablement
"Our resellers' sellers hardly know we exist."
Expand and Retain
Upsell triggers
"We miss the moment a customer is ready for more seats."
Where the evidence comes from
Every name on the list comes with a reason it is now.
Who fits
Firmographics and technology: what each account runs, how big it is and where it sells.
Who is moving
Hiring, funding, new leaders and tool changes, each dated to the day it happened.
Who is looking
Website visits and engagement from target accounts, identified and routed to the right seller.
Who you already know
Champions who moved, lost deals whose situation changed, and customers ready to grow.
And here is where we get it
Public sources
Job posts on company career pages and boards, leadership moves, funding and acquisition announcements, product release notes, review-site and marketplace activity.
Data we license
Technology install and churn data, firmographics for Asia Pacific and ANZ, topic-level intent, conference exhibitor and attendee lists.
Your own systems
CRM history and closed-lost reasons, trial and product usage, support tickets naming a competitor, identified website visits, partner deal registrations.
Every signal on this page is one we can collect. Some are public, some come from data we license, and some are already inside your systems. What is available varies by market and by licence, so the workshop settles what can be collected for you before anything is built.
Built in your CRM, with Clay as the data and signal layer. You see every approach and every reply, every week.
In their words
"The GTM Studio opened our eyes to GTM Engineering as a scalable way to create consistent pipeline, while keeping our sales team focused on closing."
CEO, UK software company
Questions
Asked by technology teams.
Other industries we work in:
What is GTM engineering for a software company?
Running go-to-market as one system: clean account data, live buying signals, and automated outreach and follow-up, with your sellers' judgement where it matters. For a software company it usually starts with the account list and speed to lead, then moves to expansion inside the customer base.
Do you work with the tools we already have?
Yes. We work inside the CRM you already run, with Clay as the data and signal layer, and we use what you already pay for before suggesting anything new.
Can you help us enter Asia Pacific?
Yes. Building the first account list and the first conversations in a new region is where many of our engagements start. We run from Singapore.
Where does the data behind these signals come from?
Three places. Public sources such as job posts on company career pages and boards, leadership moves, funding and acquisition announcements, product release notes, review-site and marketplace activity. Data we license: technology install and churn data, firmographics for Asia Pacific and ANZ, topic-level intent, conference exhibitor and attendee lists. And your own systems: cRM history and closed-lost reasons, trial and product usage, support tickets naming a competitor, identified website visits, partner deal registrations. What is available varies by market and by licence, so the workshop settles what can be collected for you before anything is built.
Start here
Twenty minutes. Then we decide together.
Tell us where you are and what you need, and a Co-Founder listens. If the call goes well and we all agree, we recommend a 60-minute workshop, where we map how your accounts, data and outreach work today and you leave with a written plan.
Hosted by Steve Dawson and Charles Tidswell, Co-Founders